Tuesday, August 14, 2012

2nd Quarter Performance Review: Sales Vs. Expenses Vs. Account Receivables

I'd like to take this opportunity to review my performance as a technically General Manager of our company. Only a few of my plans before I joined HPIE were put into practice since I found out that the company has different needs.


I was successful in editing our company logo,  our company portfolio and profile. I had polo shirts printed our for a more professional look. (but I still have no business card at this time).
I made different forms to monitor employees like employee daily log sheet, payroll forms and materials/equipment request forms, because it was previously written on scratch papers and log books only. 

As for plans that I failed to execute 100%, I wanted to generate new accounts for HPIE but then my Dad is not aggressive enough to support me. Also, the accreditation requirements are very meticulous and I have to improve first internal operations before I set out and sail into the ocean of unknown.

                                                                                                 That's me and our Secretary, Juvy

For a starter, I did quite great to be able to tap Atlas Mining Company, Pepsi-Cola Products (the manufacturing plant), DMCI and EEI Corporation. But my dad placed on hold my pursuit for new accounts for some internal reasons. Oh well.

I remember what I learned from College, that it will be more expensive to look for new accounts than to increase the percentage of sales from current accounts. So that's my master plan for this year, increase by 20% our sales from existing accounts.

Now, I have to review sales and expenses for the 2nd quarter and think about ways on how to improve them. Also I need to consider collections because it doesn't matter that we sent out millions of invoices but they remained uncollected, wala rin technically lugi parin.

Gosh! After plotting our sales and expenses, I found out na drastic and increase ng expenses pag upo ko! hahaha! hindi naman sa magastos ako, one factor is that Daddy includes his expenses with his family sa mga receipts, lumalabas tuloy na mas malaki pa ang mga operating expense (kain-kain sa labas) kaysa sa mga expense for raw materials. Also, we are diligent now in paying our taxes so mas malaki talaga ang expenses.

Grabe talaga ang taxes and BIR, ayoko sana sa susunod na update ko magdedeclare na ako ng bankruptcy dahil wala na akong pambayad utang dahil sa laki ng binabayaran sa BIR.

Improvements in Sales and Marketing

Well I would have to say that we are efficient now in sending quotations and responding to client complaints since I am very techy (unlike our secretary and project engineers). After ng complaint, may response agad and I make sure to pressure the person in charge to immediately solve the concern.

So far, positive feedback naman, may ilang purchasing officers lang na naartehan sakin kasi lagi daw ako nag-eemail. Halatang mga hindi sanay sa mga ISO certified operations eh. (yabang) na dapat lahat well documented.

I also had the chance to attend suppliers meeting with Japanese folks (clients) and I made sure to wow them with my reporting.

Stopped attending my Masters

Okay so I was supposed to shift from MS Marketing to MBA this term but then apparently, I still lack experience according to the course coordinator. So I didn't pushed my luck. Bahala na, sobrang busy naman, baka next term nalang so that I have more time preparing my certificates of employment to prove that I have been working for 3 years now. Yoko na ikwento sobrang badtrip moment yang experience ko while shifting in La Salle. Pag ako nabadtrip mag-eenroll ako sa Ateneo or UP. 



4 months and counting: GM in the Making

So I made a life changing decision last April, to join my dad in his Industrial Engineering firm and so far so good, all is doing well.

Well not as in WELL-WELL.. I had some serious ups and downs with Bureau of Internal Revenue and some serious concerns with employees but this is what a General Manager faces... its a training ground for me and these types of problems will be my companion for quite some time...

Oh well, I have not been practicing my Sales and Marketing background for so long.  Would you like to guess what my main function is in our company? Yes a hint above will tell you that I am actually handling Finance, Accounting and Human Resources!


Aside from keeping the monthly sales and expenses and report them to our freelance accountant for tax filing, I prepare cash/check vouchers, follow up on delinquent accounts and well, I sign checks on the side. Since we're a small firm, I kinda do all tasks here in the office.

The month of July was a bit challenging for me, since our Secretary had to take a month long sick leave because she had an ectopic pregnancy. So just imagine what my functions were, I did the Sales, Marketing, Finance, Accounting and HR functions in the office.

Just imagine if we had monthly targets and quota, I'd probably gone ballistic since I was a one woman team last July.

Hmmm, but targets are good to keep people moving and the company growing... I will review that and propose that to my dad....